Have used this and only this product for years. Its leaves your mouth and teeth fresh feeling. Doesn't taste like cheap toothpaste. .you know your teeth are getting cleaned.

I use this toothpaste everyday. The baking soda makes my teeth feel nice and clean; the taste still leaves something to be desired - but it's like anything else - you get used to it.

The whitening toothpaste works really well

Love this stuff, noticed a difference in just a matter of about 3 days.

A great whitening toothpaste! And doesn't hurt your teeth!

This is a great toothpaste. It has strong whitening power. It actually tastes great which most toothpastes with baking soda have a weird taste. I was impressed and now this is the only toothpaste we use.

I currently use Arm and Hammer toothpaste and I can't wait to try their new radiant !!!!

I really love this product. it works wonders.

I fill fresh after taste. I liked the product! Its great when I can clean my teeth twice per day. i love the fantastic scent!! Whitening Toothpaste made my teeth clean and gives an awesome smell. definitely would buy it again and recommend it to my friends:)

I really like this toothpaste because I can tell it whitens my teeth and I like the taste