Chex chocolate cereals make it easy to start your day the whole grain way. Whole grain provides plant nutrients, antioxidants, vitamins, minerals and fiber that work together to help keep you healthy. Gluten free. Low in fat and cholesterol free, moms love rice chex and corn chex cereal because they are low in sugar. It contains milk, may contain soy and peanut. Our brands are known around the world for quality, beginning with gold medal flour in 1880. Starting with two flour mills in the 1860s, general mills revolutionized the milling industry, producing flour with superior baking properties.