Works but not as well as you'd hope.

I can say that yes, there was a definate whitening effect with this toothpaste, it just wasn't quite we optical as I had pinned my hopes on.

The taste wasn't bad, just like regular toothpaste so it's great that way. But if you were hoping for dramatic results, this isn't the toothpaste to pin your hopes on.

i like it

this is another trusted brand of toothpaste that i will purchase. i like the whitening effect, works well for me. the price is ok, easy to find in drugstore.