Buyer beware...

Unfortunately companies try to take advantage of consumers with fancy tag lines and promises, touting miraculous results with the use of their products. In this recent day and age, it's become the 'trend' for companies to claim the health benefits of products and ingredients, which may in fact actually harm the public and/or have no regulation through the FDA, Health Canada, etc.
This particular product (and similar ones) tout the benefits of charcoal; however, please do not simply 'listen' to these claims and give in.

Here are REPUTABLE and scientific sources of information which will let you decide for yourselves...
https://pubmed.ncbi.nlm.nih.gov/28599961/

There are many adverse events cited from the use of activated charcoal, whether for toothpastes, or otherwise...please beware!