I have tried probably nearly every dishwashing detergent on the market, and this works the very best. For real - just a few drops goes a very long way. On top of this, I almost always have a coupon on hand and when it goes on sale I can often get this product for FREE.

Also a big fan of Palmolive and GreenWorks, but this really is my #1. I prefer it in the liquid concentrate - not as happy with the foam pump version as I find it does not last nearly as long.

I used to buy whatever was cheapest when I needed new dish soap because I figured what difference did it make because it was soap and it would clean my dishes. Well Dawn went on sale one day, so I decided to try it and loved it and have been brand loyal every since. When I noticed that the Ultra came out, I didn't even hesitate to buy it. It helped that it had pictures of animals on the labels, so the kids had fun picking out what animal they wanted each time. The odd time I have to get something else because Dawn isn't available, I can notice the difference when washing my dishes. From the ease of cleaning the dishes, to the amount of suds are produced and how long those suds last.

When I first bought this product I was kinda iffy about it but figured if it is anything like the original dawn it has to be good. I tried it and it works better than the regular dawn. I also like using it on greasy pans! Its takes the grease right off of the pan and doesn't leave a greasy fill on it after you clean it. I have been buying it ever since then.

I as well absolutely love this dish soap. It does it’s job. Helps with grease. The scent is great and like the previous person said it does keep it’s bubbles until the end. Most of the other soaps dry out my hands but Dawn doesn’t. Will continue to buy over and over again.

I have found that Dawn dish washing soap is the only kind that holds it bubbles right to the end of my washing, no matter how many dishs I have to wash and I only need a few drops of soap. It cuts right through the grease just like it says it does and my hands never feel greasy during a wash, or after. It also has a nice not over barring smell to it and I love that I can buy one that is antibacterial because I hate germs and spreading them around. I feel the price is wonderful for all that you get and how long it lasts. I also love that every bottle that I buy they take part of the money and use it to help save our wild life! With that horrible oil spill that's going on right now they can use every penny of it.

I purchased this product because I had a great coupon for it. It was so good, I will definitely purchase it in the future. I have hard water, and this is the best dish soap I have used. cleans great, and the suds last forever even when washing greasy dishes. Also you use so little, the bottle seems to last forever.