Totally tastless!

I received a free sample of this in the mail and was very disappointed! If you like a dark roast then avoid this one! It's a very very very light roast. It had no aroma when brewing and had absolutely no flavour or taste? I even tried doubling up on the amount I used and it still tasted like dirty dish water. Too bad since it's ethically sourced unfortunately that's the only good thing about it!