Long lasting

Love it’s flouride free,vegan, made in the usa, and never tested on animals. It seems like after using it just a couple times, my teeth already looked slightly whiter and brighter. The clean feeling can last for a long time. It’s funny to brush my teeth because of the black foam, but It doesn’t taste bad or charcoal because it have mint on it which is making the breath feel fresh. Love charcoal products, I will buy it again.

A friendly word of caution:
Black toothpaste can get a little messy if you’re not mindful. please remember to spit responsibly and clean your sink

Works well at whitening

After a few uses I've noticed teeth are whiter, although it works well on surface stains, takes a little longer to remove stains closer to gum line. I like the fact that there is no testing on animals, it's vegan and doesn't taste all that bad as it has mint and coconut oil in it. Also my teeth feel pretty clean;and I feel not much toothpaste is needed compared to some other brands, it's definitely lasting me longer.

Best Toothpaste Ever

This is literally the best toothpaste I have ever tried. I struggle with severe dermatitis, which is irritated by fluoride; having the Hello brand be fluoride-free was what instantly grabbed my attention. And the fact that the added activated charcoal has been making my teeth several shades white, is an added bonus!

Charcoal love it

Pretty good toothpaste. Notice the whitening almost immediately. Like that it doesn't have any fluoride in it. Average in price. My little one thinks it's funny to watch me brush with this toothpaste because it makes your teeth black while brushing. I use it all the time for whiteness and to remove bacteria, but I also use other toothpastes for other benefits.

The best charcoal toothpaste I've tried

This stuff is great, although messy it works , my teeth have never felt this clean ,I'm gonna stick to it ,even with the Hello charcoal tooth brush, I love how my mouth feels

Out of the dentist chair clean!

Honestly I was a little wary to try any charcoal toothpaste because of the hype and trend associated with them. But I am so glad I tired Hellos brand.
It’s not gritty and doesn’t leave a weird aftertaste (also doesn't leave you breath fresh so would recommend a mouth wash afterwards). It makes my teeth feel squeaky clean however, like just out of the dentist chair.
After about 2 weeks of use I could notice a colour difference in my teeth. I'm no professional but I would say 1-1.5 shades whiter! I've been using it for over a month now and it seem like it has plateaued for whiting.
I have extremely sensitive teeth but I'm able to substitute Hello for my morning brush without a problem. I still use my sensitive toothpaste at night however.

Fluoride free

This toothpaste helps whiten and clean without the use of chemicals and fluoride. It also happens to be vegan friendly! I just recently started using this product and so far so good.

My new fave toothpaste

I am so glad I decided to try this toothpaste! My mouth feels so clean afterwards and keeps bad breath at bay. I have noticed my teeth looking whiter in just a couple of weeks. My toothbrush did turn black after using this so I did go buy a charcoal infused toothbrush so it didn’t look too weird, lol. Problem solved. Highly recommend!

I would buy this product again

I bought this product on a whim, and it leaves my mouth feeling fresh and clean, but it makes me feel good that it’s natural ingredients! My teeth are very sensitive and I found no issues with this toothpaste like I do with other brands. I would buy this product again, and would likely recommend it.

New favourite

Great tasting toothpaste, does not make a mess in my sink! Tiny bit foes along way, it is now my new face toothpaste, noticeably whiter smile in a few short days. Long lasting freshness