I love the smell of ivory snow! I buy the large jug at Costco when it is on sale. One jug will last you a long time!

I love this Ivory Snow detergent specially for baby clothes. The scent is light and smells soft like a baby. It has the same cleaning power... great for taking out stains such as spit up, messy food stains... and yes even the dreaded #2 diaper stain! I use it for all our little ones clothes. It cost more than your basic Ivory but well worth the price difference.

Ivory Snow is a great product for effectiveness, love the smell and it cleans the clothes very well. Just a little too pricey.

I love the baby fresh sent! Its soft and gentil and i feel safe using it on my baby's sensitive skin. Does a great job softening his clothes and is effective. It is pricy but it does go on sale once in a while so stock up!

This detergent is so gentle. It leaves clothes clean, fresh and soft. I used this on my daughters clothes from newborn through to infant. It's a little more pricey than the regular everyday detergents, but it's well worth it.

It may be a little expensive but so worth it. I've been using this since my daughter was born. Its gentle but effective and smells sooo good!

This is great for washing babies clothes. Very gentle.

I love Ivory snow for washing my babies clothing it is a little high in price but you get what you pay for GREAT product

The hypoallergenic formula is perfect for washing newborn's clothes in. You will not want to use this for your 'normal' loads though because a) it's pricey, and b) it really doesn't take stains out very well.

I love this stuff but it is a little pricey.