johnson and johnson are good at tricking you into brand loyalty, but . . . none of you should be using this product and especially not for your kids! i can't believe they get away with marketing this to be used on kids. it's made from petroleum...and they use chemical after chemical to process it. So you'd rather use this than a natural oil on your kids? no thanks. i'll stick with my organic/cold pressed: coconut oil, grapeseed oil, jojoba, hemp seed, olive, almond, etc.