Sorry, not even close to Nutella!

As a #Nutella lover and someone who has tried almost every other similar hazelnut spread, I can say that this is the LEAST similar to the real thing. In fact, if you look at the ingredient list, it contains so many unnecessary ingredients in comparison to the real thing. Don't be 'sold' by the promises of 'natural' ingredients for such products. Eat the real thing! It's worth it!