The first time I bought this coffee it was because of budget. At nearly three dollars less than the competition it was a steal. Having tried other products in the "our finest" (Walmart) line I was confident that I would be satisfied until I could get to Costco to purchase the giant box of KCups.
With my first sip the following morning I was very pleased! The dark roast blend leaves no bitter taste, does not taste like an instant coffe, and is the closest to a drip coffee I have found! It is easy on the tummy, and when brewed in the 10 oz size still packs a flavour punch!
My one complaint is that it doesn't come in a larger quantity.