This is why I switched form Colgate to this. It is more nicely taste for some reason in you mouth but less strong it is from Colgate. I've seen more cleaning done and I have less slightly sensitivity from an average toothpaste, for it to fully work you need to brush your teeth twice a day and 2 minutes. But overall this great but it is a bit more expensive than Colgate.

My teeth aren't overly sensitive, so I can't really comment on the effectiveness of that quality of the toothpaste. However, I will say it has a different texture to it, unlike regular toothpastes. I miss the "sudsy" feel of toothpaste when I used this. It felt like I never had enough on my toothbrush and it just kind of globbed onto my teeth and sat there, and when I brushed around it just kind of moved around in my mouth. I hated the taste of it. I actually re-brushed with another toothpaste to get the taste out of my mouth. Bottom line, my teeth just did not feel clean when I was finished.

PRO ENAMEL daily anti-cavity toothpaste was good at first. The taste was good, and the effectiveness seemed good as well. The only thing I didn't like about it was after a week of use, I couldn't get it out of the canister. I would unclog it, until finally I couldn't get anymore out, even though, the canister itself had plenty in it....prefer the tubes because of that experience.