I love using natural toothpaste. This definitely doesn't whiten like the other unnatural products out there, but I wouldn't expect it too without the extra stuff in it. It works exactly as I would like it too!

I only use organic toothpaste. I have bought this one to whiten my teeth. I am not seeing a huge difference. While it tastes good while using, I find that it doesn't keep your breath fresh very long and find myself reaching for gum before going into work as I feel my breath smells.

I bought this toothpaste for my hubby as he like whitening toothpaste. I thought due to all the chemicals used in toothpaste I would buy this for him. It was terrible! While it did whiten his teeth the taste and texture is just horrid! In order to finish the tube I have to swop it out every few days so that it won't go to waste!