Why?

I just don't get it. Why Why Why does everyone seem to LOVE Taco Bell?! It is my own personal opinion, from years of occasionally giving them 'One More Chance", that the food at Taco Bell was in the past, is now and will always be, just plain GROSS. The meat is HORRIBLE! Everything about the taste, the texture, even the look, is just not edible to me. No. Just No.